Media Mentor offers highly effective media training in TV and radio studios throughout the UK . Our media training courses give everyone who deals with the press the confidence to handle enquiries and interviews positively.

Monday, February 12, 2007

Candid Cameron

Well he's not been entirely candid, but David Cameron has proved that he's more of a master of the media than his doppleganger, the only slight more right wing T Blair Esq. He decided his strategy well in advance for handling accusations of a fly puff on the exotic cheroot behind the bike sheds (do they have bikes at Eton?). And he stuck to it. It wasn't a denial - it was a principled stand on the right for privacy over any mistakes made years before someone decides to become a politician. Then, when the inevitable slow news day comes along and a Sunday paper with a blank front page decides to expose him, he swings into appropriate action. Brief appearance in front of the cameras, cheerful and relaxed approach, non commital statement so everyone gets a quote, and that's it. He follows the rules: make an appearance, make a statement, be consistent, keep it brief. But did anyone notice that the BBC news pictures were curiously soft-focus? Surely he didn't go that far!

0 Comments:

Post a Comment

<< Home