Jargon: It's not big and it's not clever

I have a game for you: try and guess what these 'business terms' are supposed to mean...

First up, the slightly Orwellian sounding: 'Facetime'. No? It's 'time spent speaking face to face', naturally. Next: 'Loop in'. Surely? It's 'to stay up to date'. 'Modularize'? To divide up. 'Componentize'. Nigh unpronounceable, this gem means 'to turn into a component.' For what purpose will forever remain a mystery. And lastly, my favourite: 'Operationalize' - merely to 'do' something.

Today more and more management jargon appears to be flooding into offices across the country. Meetings are become clogged in defining exactly what everyone is talking about rather than what needs to be done.

If you ask me, and many businesses do, the art of good management is about respecting the commonsense of your colleagues and giving a clear, efficient and effective message to clients. Business is complicated enough without layer upon layer of politically correct meaningless gobbledygook.

By using Media Mentor for your training needs you can help your business to be as concise and clear as possible, especially when dealing with the media. Post below, or 'externally communicate' as some may say, with your horror jargon horror stories and get in touch if you want to know more about our services.